Sell Your Own House and Pocket the Profits

So you want to sell your own house? Perhaps you want to save money on a commission that would be paid to a broker. Perhaps you are one of those individuals that believe that selling a home is a simple process because it appears so easy on TV. I understand it’s probably not as difficult as performing a root canal on yourself, but if attempted without preparation it might feel like you attempted the aforementioned.

The first thing to consider when selling your own house is to determine what the current market is like in your local area. This does not mean you should buy a copy of the Wall Street Journal and try to extrapolate what your local market is like based on national or worse yet, international trends. Some markets never experienced a large up or down over the last decade despite what was going on elsewhere. So how can you find out information that is pertinent to the local area? One way is to contact a local real estate agent and ask, but that can bring on some unwanted pressure to list with them instead; which I actually suggest for the vast majority of homeowners. Another way is to check local papers that may disclose certain statistics such as average days on market, a comparison of sales prices to listing prices (they are rarely the same, except perhaps in a hot market), and local interest rates. Now what do you do with all this information? For now hold onto it, as we will be using it to help price your home.

Once we have gathered some basic data the next step is to start finding some comparable properties. A comparative market analysis is the most accurate way to price a „normal“ home. It may not be the best way to assess the value of a new home, historic home, income property, or commercial property. What you will want to do is gather the SOLD price of at least SIX comparable homes, that have sold in the last 6 months. If you use home sales older than that, you risk the comparison not being very accurate. Comparable homes should be as similar to your home as possible, but do not have to be identical. These homes should be in the same school district, zip code, and if possible same housing complex if applicable. Explaining exactly how to do this process can be very verbose, so what I will say is that for an amateur analysis make sure your home is priced less than homes offering greater amenities and size and greater than homes offering less size or that are not as updated. Knowing exactly how much these differences effect the price of your home from the comps takes market knowledge that most homeowners don’t have. Remember that money spent on renovations does not correlate 100% to an increase in value.

Ok, so we now have an idea about the list price. The next thing we need to do is go back to what is happening in the local market. If homes are selling fast, I would suggest sticking near your estimated price for a quick sale of your home. If homes are selling at an average rate 3- 6 months (again average is different depending on location) I’d consider sticking at your estimate list price or as much as ten percent less if you are hoping for a quick sale. If homes are not selling on average in less than 120 days, as a for sale by owner you will need to price yourself well below the competition 10% or more. My reasoning for this is that highly marketed homes are not selling, where your home will have a fraction of the advertising versus those listed with a broker. You will need an edge to beat out the competition.

Well, we accomplished step one; pricing our home. This is actually one of the easier tasks we will have to do. Step two will be determining our budget for marketing the home. This is actually the main reason I suggest hiring a broker, since advertising if done haphazardly can cost MORE than hiring an agent. Now you can advertise on sites that cater to for sale by owners, but honestly the traffic they generate is simply pathetic compared to many of the better known sites. If you are serious about this, I suggest you list on a big name site. As far as advertising in the local paper goes, it certainly does not hurt, but realize that more buyers find their home online than through the local paper. The local paper though does appeal to the older generations and can help with a cross generational marketing campaign. Another consideration is that according to the national association of REALTORS 89% of surveyed home buyers in 2011 used an agent to buy. That means, whether you want to or not, you will likely have to deal with and or pay an agent. As a for sale by owner you can offer to pay an agent for bringing a buyer to you. This may help you save some money compared to having an agent list it as well. A good number to start with is offering a 2-3% commission to any buyer’s agents. This will ensure that the 89% of buyers searching for a home with the aid of an agent will not totally avoid your home. Another marketing tool you can use is a yard sign. These can be obtained relatively cheap from a local printer or online. If you are gutsy enough to let total strangers roam through your home, you can also host an open house. It is estimated that nearly 5% of home purchases are done on impulse, so it cannot hurt your sales effort. I would like you to consider that bringing strangers in your home can be unsafe so proceed with caution.

Alright, we are moving right along to getting our home sold. We have a price, we know how we are going to market it, and we are ready to list right? No, I’m sorry we still have some work to do. The next thing we have to do is complete a seller’s disclosure form to give to potential buyers. This form can be obtained from a local housing authority or online. In addition, we need to provide potential buyers with a lead-based paint disclosure act if your house was built in 1978 or earlier, thanks to a 1992 law. In addition, this is the time to neutralize your home, fix peeling paint (trust me, fix peeling paint), and complete any other small maintenance tasks that need done.

Ok, now we can go ahead and list the home. The easy part is done, we are moving onto the hard and hardest parts of selling a home. Now if you listed it yourself I suggest purchasing a land line phone number to use for advertisement purposes. There are many places where you can find one cheaply. When your first perspective buyer calls, greet them politely and share whatever information they need. As tempting as it may be, before having them over to view the house, make sure they have be pre-approved, or at least pre-qualified for a loan; ask them to bring their pre-approval letter. People have no problem wasting your time. If they refuse to bring any such paperwork, skip the viewing because it is likely they are not that interested in your house anyways. In fact, they cannot even make a real offer at this point. Show buyers around that have met the pre-qualifications, but refrain from harping about anything personalized within the home, as they will likely be envisioning how they can change your house to suit their needs. If they are interested in making an offer, please do not entertain a verbal negotiation of price. First, their offer is not legally enforceable by the statute of frauds and back and forth negotiations may elicit an emotional response on your part. Instead, insist on a written offer and binding contract. It is likely they will be working with an agent, so this is usually a mute point. When the offer is presented, remain emotionless whether it is more than you had hoped for, or less since most buyers will expect the savings you received from not paying a commission to be passed onto them (Now if you used my suggestion of offering a buyer’s agent commission you might find that you receive a more reasonable offer). You have two options; accept or reject the offer. If you reject the offer, you can always counter-offer. Some things to expect during this time is the buyers wanting you to purchase a home owners insurance warranty (which you should do to save yourself a headache 6 months from now when your water pipes burst or your furnace dies at only 4 years of age). The second is that they will likely place several contingencies on the offer, which are completely normal. These contingences may include a home inspection, land survey, title insurance, dye test, as well as several others.

Ok so you have found a buyer and your home is under contract. The coming 30-90 days will be the roughest yet, but hang on because you are almost there. During this time a home inspector after examining your home will come up with a list of several hundred problems that your house has. If you already disclosed these items in your seller’s disclosure there should be little concern, as they will not be items that your potential buyer could use to back out of the transaction. Now for the things you were unaware of, buyers may try to haggle the price even lower. I suggest for small ticket items, hold your ground. Bigger ticket items will likely require some concessions on your part. Your other option is to not give any concessions and try the whole process over again, disclosing the newfound issues. If things do progress past this point, prepare for yet more expenses at closing. You will need to pay transfer taxes on the property, as well as, prorated property taxes if you have not yet done so for the fiscal year. Again, there will be some other expenses and rather going into detail here, I suggest you take a look at a HUD-1 form to get a strong understanding of what expenses are dealt with at closing. If closing is not being taken care of by their agent, I suggest you hire either a transaction licensee or lawyer to handle the paperwork. DO NOT attempt to complete this stage on your own unless you are an agent or an attorney.

Well if you made it past closing, you have done what only 15% of for sale by owners are able to! Congratulations, and when you go to look for your next home use an agent.

Immobilienmakler Heidelberg

Makler Heidelberg

When a Landlord Should Retain an Attorney

A property owner generally does not need an attorney to file an eviction suit, or to represent her in court. Florida law allows agents of the landlord, such as a real estate agent or a property manager, to file simple suits for eviction. These agents are limited to filing the complaint for possession only. If damages are being sought, or if the tenant contests the case, the landlord must represent herself or retain an attorney. Likewise, if a hearing or other pleadings are required, the landlord must do it herself or hire an attorney.

A corporation cannot represent itself in court. If the landlord is a corporation, LLC, or some other entity, the landlord will need an attorney to file an eviction suit, for other than possession, on its behalf. If a court hearing is required, only an attorney may represent the corporation. Many owners are unaware of this rule and end up having their suits dismissed and paying their tenant’s attorney fees. The bottom line is that if the lease lists a corporation as the landlord, the owner must get an attorney to represent the corporation.

Some tenant attorneys will take cases when they realize that the landlord’s court filings are technically deficient. If the tenant gets an attorney, the landlord should seriously consider getting an attorney also. An experienced attorney with reasonable fees could mean the difference between losing a case and paying the tenant’s attorney fees, and getting the tenant evicted in a timely fashion. All landlords should weigh the pros and cons of proceeding without an attorney.

Immobilienmakler Heidelberg

Makler Heidelberg

5 Best Real Estate Keywords Search Tools in 2017

Finding the right keywords for your real estate business is the real challenge. In fact, it is very crucial to start with. You need to search the right keywords that will attract the right audience for your business. At the same time, you need to think about the competition. The keywords that you should use should pass through your competitors or you need to search for words that have less competition that will likely help you to rank at search engine sites. This doesn’t mean that you need to look for the terms that nobody is searching and chasing for you are losing your main objective. Instead, you need to find something that attracts enough people for your real estate website but less competition. Tough, huh? This is why you need to use keywords search tools so you can carefully study your keywords and decide which ones to use.

However, if every realtor is using the same famous real estate keyword research tools then they will all come up with the same results. The key is to use one or two keyword search tools and match the results.

Here are some of the best keyword search tools that you can use for your real estate website this 2017.

Google Keyword Planner

This is one of the most famous keyword search tool but you might still want to consider this for reference and to match the other results you find in other search tools. This tool is free and integrated directly with Google AdWords. You need to have Google AdWords account to use this tool. You can sign up for free. The advantage is that it provides you deep information. It also gives you a monthly estimate of impressions based on the keyword phrase and offers you numerous ways to filter keyword searches. However, this tool will not show you how your real estate website is doing in search engines with the given keyword.

SEOBook’s Keyword Suggestion Tool

This is a great website by Aaron Wall that draws search data from different reliable sources. You can use this as a cross-referencing tool.

adCenter Add-in (for Excel)

You might also want to test your keywords with Microsoft keyword tool. It might be limited to MSN data but it will give you interesting insights that will guide you with your keyword strategy. It is not only Google that you wanted to please, but you might also want to rank with other search engines sites like MSN.

WordTracker

Small real estate businesses are using WordTracker to not only research for keywords but also to build new links which you can’t found in other search tools. It also helps you to develop a SEO strategic platform. The only limit of this tool is that some of the times the results it gives are fewer than its competitors.

SEMRush

This is a great tool to keep an eye with your competitors. This tools offers a lot more than the others. You can add your URL to see what keywords are ranking with your website or you can add your competitors URL to see which words rank with it.

Each tool has their own advantage and disadvantages, choose the one that fits your need at the moment.

Immobilienmakler Heidelberg

Makler Heidelberg

What is the Difference Between a Business Owner and an Entrepreneur?

The term ‚Entrepreneur‘ is a category that most business owners would put themselves into, but is there a difference?

An entrepreneur is a person who loves a challenge. A person who can think of an idea and profit from them almost instantly. Sometimes there is an element of risk involved, but this only inspires an entrepreneur.

Entrepreneurs try to make an income not only during business hours, but while they sleep too. They like to be involved in business ventures which would be considered high risk, high reward. They try to develop a business structure which would allow them to create a passive income and live by the motto ‚work smarter, not harder‘. Convincing other people to invest capital into their business idea is another technique sometimes used by entrepreneurs.

An entrepreneur doesn’t necessarily need to be knowledgeable in one particular area. They usually know how to find the information when it is needed. They are always looking for and will only ever invest in good business opportunities in the current business for sale market, while also taking into account the current economy trends.

Business owners usually start a business which is low risk, low reward and try to build it into a successful business. Business owners usually develop a totally different business plan right from the get go. They like to play it safer than an entrepreneur would, much safer.

A business owner will use statistics to base their business model from, and learn from past experiences. If you look at the hours required and overall work that you have put into some businesses, you would be better of getting a job, but as a business owner this comfort of regular income and being your own boss is enough to keep them going forward. An entrepreneur on the other hand needs to see big results fast, or they will sell this business, while at the same time looking to buy another business.

Whether you consider yourself to be an entrepreneur or a business owner, you should always be on the look out for other business opportunities, or consider selling your existing business at the right time for maximum rewards. There are many business for sale websites who specialize in this.

Immobilienmakler Heidelberg

Makler Heidelberg

Getting New Home Mortgage Leads – Internet Mortgage Leads are not the Only Option

Only a few short years ago, internet leads for mortgage loans were among the best consumer-initiated leads available to any mortgage professional. However, these leads have become over-saturated these days. There is far too much competition and over-selling of this information on the part of the people who run these websites, promotional ads and gimmicks, and offering to do almost anything just to get the consumer to sign up for their featured service.

Even though the conversion ratio has gone down significantly for internet leads in the mortgage industry, these are still an excellent source of new business for other markets, like debt settlement, credit repair, or if you want to provide a semi-exclusive lead to a large loan officer team. Do not buy exclusive internet leads unless they are first called by a call center, then live transferred to you directly. Unverified paper leads can cost you much more than they’re ultimately worth.

Telemarketed leads have at least some chance of being high quality. This is because you might happen to call a borrower on the right day and time, and bring up a topic that has been on the back burner of their mind for a while, and they are finally ready to talk about it with you and make a purchase decision – minds can change easily and quickly. However, since the creation of the Do Not Call list, it’s been difficult to reach many borrowers. Data may also be sold and resold in the popular states, meaning you may not be the only one who has been calling this person, and they may be sick of all the phone calls..

Even if you buy an exclusive lead, other call centers are very likely contacting the same data, whether they are domestic or foreign. When asking about call center leads, ask where the call center is located. That’s because most American homeowners will respond less when obviously foreign out-sourced call centers ask for information.

If you are pursuing a telemarketed lead, you might want to ask your company about live transfer options, or be sure you receive a file of the conversation with the borrower, so you can at least know that the person was interested in finding out more about a loan or home mortgage refinancing [http://lasertargeted.com/mortgage/home-mortgage-refinancing-contract.html]. Otherwise it’s difficult to keep your provider in check about how valid the mortgage loan leads [http://lasertargeted.com/mortgage/mortgage-lead-generation.html] are.

Direct mailers are known to be effective on a long-term basis, but you shouldn’t expect to see any rapid results or immediate conversions. The average person needs to see the same advertisement 5-7 times to respond, if there is an interest. So even if response is low on your first two or three campaigns, hang in there, it will take a few more campaigns to get your marketing engine running! You should budget enough to keep this advertising going for about three months before you see a return on your investment. This strategy is recommended for companies who have been at it for a while. The direct mailer strategy can also be one of the best strategies for niche markets, such as reverse mailers and BK lists.

Immobilienmakler Heidelberg

Makler Heidelberg

How To Use Incentives To Sell Your Home In A Tough Market

Here are some ways in which you can sweeten the pot and beat your competition to a sale

Out here in the field we are seeing home prices dropping as sellers respond to housing market pressures. Some sellers are still expecting premium sales prices for their homes, but the transitioning real estate market is resisting high prices and causing sellers to re-evaluate their expectations.

It’s a whole new ball game and, if you want to play, you need to know the new rules. Getting an agent to stick your home on the local MLS system and waiting for the offers to come in won’t cut it anymore. Today, traditional sales methods are not enough to sell your home in a reasonable time for a decent price. Home buyers have too many choices and home options to choose from. They are driving the market and your home is only one of many that they are evaluating.

The obvious response to the market, which has been adopted by many sellers, but at a price, is to reduce the price of your home below other comparable houses in your neighborhood. Although many sellers have built in some wiggle room between their asking price and their bottom line, buyers are asking for reductions that will significantly erode the seller’s profit, sometimes to zero. Those who have a need to move quickly, for employment for example, will even take a loss in order to remove the burden of two mortgages or ending up renting. This situation, by the way, offers real estate investors an opportunity to pick up some good bargains.

Even in today’s market, you don’t have to drop the price of your home to the point of taking a loss. There are other ways in which you can add value to your home, even if it is only perceived value, that will enable you to make a good profit and still sell in a reasonably short time. The use of sales incentives can be a very smart and cost-effective way to add value to your home without sacrificing much of your asking price, if any. Here are some things that can sweeten the pot and make your home a more attractive choice to potential buyers:

1. Offer a 3% commission to the buyer’s agent. Some agents will not show your home for less than that and they will most likely pick your home apart in front of the buyer if they do show it.

2. If you’re in a homeowner’s association, pay the new buyer’s fees for the first year or more.

3. Buy a home warranty, which protects all the appliances in the house including the air conditioning and heating systems. The cost is usually less than $450 for one year.

4. You can pay all or part of the buyer’s closing costs, which can be deducted at closing from your sales proceeds, so you have no out of pocket expense.

5. Pay the buyer’s property taxes for a year or some period. You may already have paid a portion or all of it anyway. Again, no out of pocket expense.

6. If you have oil heat or propane, give the buyer a full tank of fuel.

7. Offer free grass cutting or landscaping for a period of time.

8. Provide all new carpeting or kitchen appliances or leave furnishings that the buyer may want.

9. Offer to pay the buyer’s property insurance for a year or more.

10. Buy down the buyer’s mortgage points by a point or two. This adds significant value to the buyer in terms of dollars saved and it will cost you little.

If you think about it, you can probably come up with more. I have suggested and used these and other methods for distinguishing my clients‘ homes in this tough seller’s market. In addition, if you spruce up your home with new paint, especially the front door and kitchen, landscape your yard, clean thoroughly throughout, and stage your home to put it in it’s best light, your home will outshine the others in your neighborhood.

One final suggestion – hire a competent real estate agent. An agent will ensure that you don’t leave money on the table and help you with all the ways in which your home can be the best buy on the block. I can always justify my commissions because I get the home seller more money than he could on his own. A top-performing pro will make you money and not cost you. Just ask the many ‚for sale by owners‘ who ended up hiring an agent after an unsuccessful attempt to sell on their own or the ones that ended up getting much less than their asking price. But if you are determined to go it alone, the above tips should help.

Till Next Time,

Bernie Rosellen, Real Estate Auctioneer

Immobilienmakler Heidelberg

Makler Heidelberg

How a New Realtor Can Get Their First Real Estate Listing

Getting your first listing can be one of the biggest hurdles in the real estate sales business. There are many ways to get listings, but let’s just cover some of the fastest and easiest ways. I’ll assume that you will like to keep your marketing budget low for your first listing.

I always go back to this, but start by asking your family, your friends, co-workers, ex schoolmates, Facebook friends, and anyone else that knows you. Ask them of all the people they know, who would they say is most likely to be the next person that would think about selling their house. Get them thinking about it. Even if the person they tell you about is not ready to sell yet, you now have a good potential listing lead. You can follow up with them every couple of weeks, and even set up a buyer profile for them on the MLS to keep your name in front of them.

Another way to find motivated sellers is by looking for „for sale by owner“ properties, and also by following up with expired listings from the MLS. Again, I am assuming your marketing budget is very low, so let’s go ahead and use an effective yet uncomfortable technique. You can do the same with expired listings. Go directly to the house, bring your marketing material, and knock on the door. What you will say is going to differ between these two types of potential clients, so let’s go through both sales scripts now.

FSBO sales script.

„Hello FSBO person, my name is _______, and I’m a Realtor at _____________. I just wanted to stop by and ask if you plan to use a Realtor to help you buy your next house after you sell this one? (Let them respond). The nice thing about using a Realtor as a buyer’s agent is that you do not have to pay a commission, that is paid by the seller. Can I get a little information about what you will be looking for so I can keep an eye out for you? I can even set up a profile for you on the MLS that will email you listings so you get a feel for what is out there, and of course these services are all free for you.“

Note: Don’t ask to list their house when you first meet them. Most FSBO’s think they will sell it themselves, then get tired of trying. If you are the agent that has been in contact with them during this time, then you have a great chance of being the one that lists their house.

Expired listing sales script.

(Use this the same day the listing expired on the MLS)

Hello homeowner, my name is _________. I’m a Realtor with _____________. I was just stopping by as a courtesy to let you know your home is no longer listed for sale on the MLS. Your listing expired today. (let them respond). Are you still planning to sell your home? (response) Why do you think your home didn’t sell? (Response) (If they are planning on relisting with their current agent, don’t waste any more time. If it is looking promising try to go straight in to a listing appointment, or at least try to set an appointment for the same day or at least within 24 hours.)

Note: Going directly to the persons house is time consuming, but more effective than mailings or phone calls. As your marketing budget grows, your time will become more valuable and you will not want to spend so much time going to all of these houses. Use these techniques effectively and you should be able to bring in some new listings within a week or two. It is a lot of hard work, and you will need to put in a lot of time, but this is a great way to get started spending almost no money.

Immobilienmakler Heidelberg

Makler Heidelberg

Sell Your Own Home Within 3 Weeks

If you’re a home owner suffering under the current economic climate, you might be looking to sell your own home in order to regain financial control. This is an extremely good idea, as you can always buy another home once the hard times are over. If you’re a bit uneasy about opting for a private sale, you might be surprised at how easy it actually is, especially once you have a solid plan in place.

It’s very possible to have your home sold within 21 days if you know what you’re doing. In fact, the current housing market is jam-packed with buyers because of the low prices, so it’s actually quite easy. The tough part will be getting a solid price without dropping down too much. See, buyers know how desperate home owners are to sell, which makes it a tough game. However, there are also a few powerful strategies you can use to sell for a higher price.

The first step to make this plan successful is to solidify your confidence in the price. Get in a third-party valuer, and get his or her full, honest opinion. You want to aim for a value in the top range, and be prepared to make a hard sell for it. Trust me, it IS possible to get a high price even in a buyers market!

Once you’ve got a confident price, it’s time to advertise. The key is to make your ads unique and original, and to use the internet for all it’s worth. There are plenty of free real estate websites out there that give your property good exposure to a wide crowd of buyers. You can even pay a few bucks to get extra viewing space in many sites.

To make your ads powerful and original, put yourself into the shoes of a salesperson. Be exciting, be confident, and NEVER use the word „negotiable“! Saying this word is like saying „I picked a price and just added $20,000 so you can knock a bit off if you like“. Really sounds confident, doesn’t it?

When you’re ads have seen some good exposure, you’ll start to get calls from prospective buyers. Invite them into your home, and make sure the place is clean! There are a few methods you can do this. The first is to invite each buyer one at a time to give the impression of a close, personal relationship. The other is to hold an event-like mass showing. Each have their pros and cons, so it’s up to you.

Immobilienmakler Heidelberg

Makler Heidelberg

Real Estate Marketing Strategies: How It Changes, With Changing Times?

Most of us, have lived through, a variety of real estate markets, from a buyers, to a sellers market, to, what many consider, a normal, balanced market. Sometimes, this occurs, over an extended period of time, and often, we witness, changes occur, without much notice. For example, in the last year, or two, we have gone through, a strong, sellers market, where there were more qualified, potential buyers, than, homes, for sale, on the market. After, over a year, of ever – escalating, home prices, combined with little available inventory, we, then, observed, a little cooling, and more of a balanced situation. Many factors are involved, including: perceptions (buyer and seller); local area; overall economy, local economy; interest rates and availability of mortgage monies, etc. With that in mind, this article will attempt to briefly, consider, examine, review, and discuss, some recommended, marketing strategies, for a variety of circumstances and conditions.

1. Sellers Market: When inventory of houses, for sale, is extremely limited, and conditions, are such, where many qualified buyers, are seeking a home, there are two possible strategies, which might be most effective. One, which, we see, most often, is pricing the house’s price, in the highest range, believing that the number of buyers, will bring, a higher price. Another possibility, especially for a homeowner, who wishes to market/ sell his home, in the shortest, possible, period, is to price, the house, on the lower end of the real estate market. When this strategy is used, it often, brings, far more views, and action, and we often witness a bidding war. I did this with a client of mine, during this past, recent market, and received 22 over – asking price, offers, in the first weekend, and the house sold, for more than fifteen percent, over the listing price. Sellers should interview potential agents, and discuss, marketing strategies, and which might work, best, for a specific property!

2. Buyers Market: When there is more inventory, than qualified buyers, we often, witness a buyers market. Obviously, in these circumstances, the best approach, is to conservatively, use, a Competitive Market Analysis, in determining the listing price. Remember, in the vast number of instances, the best offers come, in the first few weeks, after it’s been listed, so, those who price the house, too aggressively, often suffer. Price the house, right, from the start!

3. Balanced Market: When neither side, experiences, a significant advantage, over another, we see, a balanced market. In these instances, smart pricing, and accentuating a property’s strengths, against the competition, in the local area, is a necessity, for success!

A wise homeowner, interviews potential agents, and hires, the one, who has the vision, and understanding, to use a strategy, which works, best, for the particular property. Since, for most, their house represents their single – biggest, financial asset, doesn’t that make sense?

Immobilienmakler Heidelberg

Makler Heidelberg

FSBO Selling & Low-Ball Offers

There are some particular things that happen when selling a home by yourself. You will have to be able to deal with them in a professional manner in order to receive the best price for your home and not be taken advantage of. One of the first things that you will have to deal with is the abundance of calls that you will likely receive from local realtors wanting your business. They will tell you that they can sell your home quickly and for more money, but of course, there is a commission attached to this so it’s in their best interest to get your business. However, if you have planned properly for your sale and have done the necessary market research and are confidant that you can sell your home yourself and save the commission fees then stick to your guns!

Another thing that you may have to deal with is low-ball offers from buyers who think they can get a reduced price simply because you aren’t being represented by an agent. As agents are usually experienced at negotiating, people expect to pay more and have more trouble with getting a lower price. If you have priced your home properly then there should be no need to cut your price down, buyers should realize the value of your home and be willing to meet your price. Be ready for people making low offers in an attempt to find out what your bottom line is. If you receive an offer that is too low for your liking, make a counter-offer that is acceptable to you. Whatever you do, don’t be desperate to move the property. In all likelihood the buyer’s agent will identify this quickly and you will end up losing money in the end.

Don’t sell yourself short in this process, and never settle for an offer that is less than you know the home to be worth. FSBO selling is tricky and there are people out there who will prey on uneducated FSBO sellers. Make sure that you are not one of them.

Immobilienmakler Heidelberg

Makler Heidelberg

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